Intimate Presents To Buy Your Partner This Christmas

Holiday shopping can be tricky, especially when you're trying to find something that feels personal, thoughtful, and maybe even a little spicy. ZipHealth surveyed 1,000 Americans to uncover how people feel about giving and receiving sex toys as holiday gifts. From wish lists to relationship benefits, the findings reveal a growing openness toward gifting pleasure, and the surprising ways it might strengthen intimacy between partners.

Key Takeaways

• Couples who use sex toys have sex about twice as often, around 8 times per month, compared to 4 times among those who don't.
• Couples who use sex toys are 27% more likely to be satisfied in their relationship than those who don't (81% vs. 64%).
• More than 1 in 3 Americans (38%) said they want their partner to buy them a sex toy as a holiday or Christmas gift.
• Nearly 3 in 5 Americans (59%) said receiving a sex toy as a gift would increase how often they have sex with their partner.
• Americans said the top bedroom gifts they'd love from a partner are massage oils or candles, role-play accessories, and lubricants.

Couples who use sex toys are more sexually active and satisfied

• Over 2 in 5 Americans (41%) said they and their partner typically use sex toys during sex.
• On average, Americans own 3 sex toys.
• Couples who use sex toys together do so about twice per month on average.
• 42% of Americans say their partner has bought them a sex toy, and nearly two-thirds (64%) of those recipients felt excited about the gift.
• Couples who use sex toys have sex about twice as often, around 8 times per month, compared to 4 times among those who don't.
• Couples who use sex toys are 27% more likely to be satisfied in their relationship than those who don't (81% vs. 64%). They are also more likely to rate their sexual communication, confidence, and adventurousness as high.
• 16% of Americans admit they've secretly wanted a partner to buy them a sex toy, but it never happened.
• 1 in 10 Americans (10%) have received a sex toy as a gift but never used it.

Reasons Americans buy sex toys for their partners

• 77% — To spice things up in their sex life
• 54% — To improve intimacy or connection
• 37% — Out of curiosity
• 29% — Because their partner hinted at wanting one
• 13% — To address performance or arousal issues

For many couples, introducing toys can help bridge gaps in desire, enhance pleasure, and make sex a shared experience rather than a pressure point. That's why at ZipHealth, we view sexual wellness holistically.

Confidence, connection, and pleasure all go hand in hand. When couples feel comfortable talking about their needs, they're also more likely to address related issues like arousal, desire, or performance with real, stigma-free solutions.

Many people wish their partner would gift them a sex toy

Top 10 most desired intimacy gifts this holiday season

1. Massage oils, candles, or sensory touch items
2. Role-play or fantasy accessories
3. Lubricants or enhancement gels
4. Smart vibrator or masturbator
5. Light bondage accessories
6. Intimacy board or card game
7. Dual-simulation device
8. Small bullet or mini vibrator
9. Vibrating couples' ring
10. Couples' massager

• More than 1 in 3 Americans (38%) said they want their partner to buy them a sex toy as a holiday or Christmas gift, including 39% of women and 35% of men.
• Younger generations are the most open to sexy gifts: 41% of Gen Z and 39% of millennials want a sex toy from their partner, compared to 33% of Gen X and baby boomers.
• Nearly 3 in 5 Americans (59%) said receiving a sex toy as a gift would increase how often they have sex with their partner.
• Over 1 in 10 Americans (13%) plan to buy their partner a sex toy as a holiday or Christmas gift this year.
• 15% of Americans plan to treat themselves to a sex toy this holiday season.
• Over half of Americans (54%) would consider pairing a sex toy with medical or wellness support, such as ED treatment, hormone therapy, or postpartum recovery.

This connection between pleasure and wellness is key. ZipHealth helps make that bridge easier by offering discreet, convenient access to prescription treatments like Viagra and other options that support confidence, arousal, and intimacy.

Pleasure is a gift worth giving

Sex toys can do more than spark excitement. They can strengthen trust, open communication, and bring couples closer together. Exploring intimacy together encourages curiosity and vulnerability, both of which play a powerful role in maintaining connection over time. Whether you are shopping for a partner or treating yourself, gifting pleasure this holiday season might be one of the most meaningful presents under the tree.

At ZipHealth, we believe intimacy is an essential part of overall health. A fulfilling sex life supports emotional connection, confidence, and stress relief. From prescription treatments to confidence-building support, our goal is to make sexual wellness simple, private, and empowering throughout the year.

Methodology

We surveyed 1,000 Americans to explore how couples are using sex toys as relationship gifts. The average age was 40; 42% of the participants were male, 56% were female, and 2% identified as non-binary. Generationally, 32% were baby boomers and Gen X combined, 53% were millennials, and 15% were Gen Z. 

About ZipHealth

With ZipHealth, you can access discreet online health consultations and treatments for various conditions, including medications like Viagra and Sildenafil. We strive to provide accessible and convenient health care, ensuring you can manage your health comfortably and privately.

Fair Use Statement

If you'd like to share these findings, you're welcome to do so for noncommercial purposes. Just make sure to credit ZipHealth with a link to the original source.